We are back for 2017!

Yes we are still open and enjoying the snow... its all undercover n HUGE heated marquees and we have more activities than a sleigh full of gifts - we are working harder than Santa's Elves to make sure we craft a one stop Christmas shop for December!

The BEST Winter Festival in the land....

Following feedback from the over 12 000 people who enjoyed last years event, we have been busy elves this year making sure that we create the best Christmas Shopping Event for you for 2017!

You can get the party started, literally before the Festival even begins with our pop-up Avalanche Parties  on Friday  Saturday . The unique setting, fabulous food and entertainment creates the coolest Christmas party around.

Once you’re at the festival there is so much to do.  Browse under our HUGE marquee filled with more than 170 artisan producers, crafts people, designers, florists, quality clothing boutiques and homeware.  You’ll recognise your favourite local brands and discover new and exciting small companies - check out who's coming here!

If you'd like to see what happened in 2016 to give you an idea of what to expect then watch the video below...

There are lots of goodies to eat and drink while you’re at the festival too - how about champagne by the glass or mulled wine and mince pies courtesy of sponsor Monks.  If you buy one you’ll be contributing to our chosen charity, The Shrewsbury Ark.  It’s a really superb charity and one, which it seems all the more apt to support at this time of year.  

Kids won’t get bored either with dozens of activities across the weekend, you can read more about these here but safe to say with everything from meeting , lambs, donkeys and alpacas right through to gingerbread decorating to decoration painting to storytelling there’s something for everyone!

There will be at least 100 performers on our winter stage to fill your heart with festive cheer! Grab some of the best street food around and then take a seat and let the music whisk you away to merriment! Come and see us in the Quarry Park! Enjoy a mulled wine and soak up the Christmas Cheer!

Giant Snowglobe

Ever wanted to walk in your own Winter Wonderland?

Well thanks to Nick Jones Wealth Planning you can! Come and take a wander into this super snowy globe of winter and help raise some money for The Harry Johnson Trust.

Carol Singing

Carols are an important part of the Christmas experience so maybe you can join us in enjoying the old favourites. We were joined by local groups who ensured that your festive season starts with that uplifting feeling that only these festive tunes can achieve. With young and old joining together in a family experience that will never be forgotten Christmas is certainly the time for singing around
the piano. 

Why don't we ramp up and sing the cheer for all to hear! Come and join us in a festive GIANT sing a long at the festival each day at 2pm!

Midland Gliding Club

Have you ever wanted to fly through the air with the greatest of ease? Then come and have a chat with the Midland Gliding Club - who are on site all weekend! Come and see one of their fabulous flying machines and buy a unique Christmas present for a loved one!

Explore Shrewsbury Town 

The town full of independent shops as well as huge multi-nationals, amazing restaurants, suprises around every corner. Why would you want to go anywhere else for your Christmas shopping experience? 

Buy Tickets

Buy Tickets online now and avoid the last minute rush

Buy Tickets Here


See what we have specially selected for you this year! Here's the 2017 Programme! Click HERE!

Our Sponsors

Thanks to our AMAZING sponsors who help to make this festival happen!